Are you a food & beverage brand looking to reach more offices?

Consider Sample distribution with stadium

Here at STADIUM, beverages & snacks now comprise roughly 30% of sales.

Why? They are great complements to lunch…perfect somethin’ somethin’ for later.

Also…why not? Everyone gets a little extra to spend on their working lunches. (Thanks, employers!)

Our STADIUMITES are power lunchers. Gone are the days of sad deli sandwiches, and meh chopped salads. They’re experts on sweetgreen’s latest grain bowls, in on the vegan bites from by Chloe, and reaping the benefits of Inday’s ayurvedic cooking.

Some of them love better-for-you sweets on their desks…some are artisanal post-3pm coffee drinkers… others are all about the newest protein bars to fuel their after-work HIIT routines.

Sound like a good audience to you? The institutional foodservice market has grown to $49 billion in 2019, according to IbisWorld. Growth for contract hospitality services is going along at a steady pace, about 2.4 percent a year. Further predictions indicate 2 to 3% annual growth between 2014 and 2019, with most of the demand driven by corporate clients.

It’s no surprise that the most in-the-know CPG brands are supplementing their sales channels apart from just marketing outreach see the benefits of going direct-to-consumer, with a STADIUM sampling activation.

Along with the lunches we deliver, we’ll get your products into the hands of our customers, and corporate customers (the office managers, admins, HR professionals, and sales execs who are hosts, advocates, and organizers of their employer-sponsor lunch programs and meetings. Your products would be at the center of discussion (and consumption) in a viral, group setting on, and offline.

For more details, contact stephanie@servedbystadium.com and refer to the attached deck for more program details & pricing.

Spice Up Your Life: Han Dynasty 🔥 🇨🇳 🍜


The creme de la creme of the Silk Road comes to NYC. Hailed as a top Chinese restaurant by Philadelphia Magazine, The Philadelphia Inquirer, and even by Anthony Bourdain, Han Dynasty has become an instant hit among diners faster than you can say Dan Dan Noodle.

You can enjoy the milder flavors of iconic Sichuan dishes, like the Kung Pao Chicken, a spicy chicken stir-fry with vegetables and chili peppers. If you’re not one to shy away from spice than enjoy fire in your mouth with the signature Dry Pepper Chicken; there exists a unique spicy level system here.

Looking for something on the milder side? The Eggplant in Garlic Sauce, this sweet, sour and spicy dish is a nice reminder that being well spiced doesn’t always mean spicy. Or jump into another crowd pleaser, String Beans stir-fried to perfection offered with or without minced pork. 

Warm up your tastebuds with the Wontons in Chili Oil, little wraps of heaven filled with minced pork and submerged in a spicy yet endlessly flavorful chili oil. This acclaimed Sichuan haunt will never disappoint, as long as you are brave enough to try. 

No matter your heat level, this Chinese mecca is unlike any other.  Don’t miss out, you’re taste buds will never forgive you.

*Please note.  Han Dynasty will only be able to fulfill orders for later delivery timeslots (12:00p and after) We hope they will be able to accommodate earlier timeslots in the near future.*

New Restaurant Launch: Indikitch: Fortune Favors The Bold Flavors

Fortune Favors the Bold.  Sound familiar?  You might have seen such writings on the walls of our latest arrival, Indikitch: The Indian Kitchen.  

So, you know how every fast-casual player wants to be the “Chipotle” of something? Well. These guys ARE the “Chipotle” of something…something big.  

Indikitch has pioneered pan-Indian cuisine through a fast casual lens, selling the specialties that everyone loves in an express, lunch-friendly, packaged-neatly, won’t-make-you-feel-so-heavy format.  No joke.

The journey to Delhi begins with a selection of “Feasts” – Indkitch’s signature most wholesome lunch. Classics like chicken tikka (mmm theirs is so, so good), lamb kofta, veggie-forward paneer or the more hybrid options Americans love like pulled pork, and grilled mushroom.

Throw it in with mix-ins of rice, dal (oooooh), kachumber (a native salad of fixin’s), and of course, buttery, hot, and delicious garlic naan. Now let’s ooh together.

And as we travel to Hyderabad, you can have all of these delectable fillings in a biriyani, a sinful saffron rice bowl that dates back to Mughal times. 

Mains also go for a handheld update via the kati rolls, two handheld paratha stuffed breads filled with spices chutneys, and then… there’s the Indkitch-branded “Live Fire Salads” for those wanting some mean greens.  

These items might not be immediately available on STADIUM but available in-store.

So many choices. But like you expected, we’ve whittled it down for you to the best mix to save you from a permutations headache. 

Fortune Favors the Stadiumite!  

Try it.

Mexico City 🛫 NYC: La Chula Has Arrived

Do you like Mexican food? You probably do. Perhaps then some of these names ring a bell. Toloache Taqueria, the three-location go-to for creative Mexican cooking, ceviche, and tequila. Or, Coppelia, the Meatpacking hotspot coined a “Latin diner.”

What about Tacuba Cantina Mexicana, bringing home to classic “platos fuertas” in Astoria. All are run by famed, and Mexico-City native, Chef Juan Medina. So is our flavorful, vibrant Mexican partner, La Chula.

Yes that busy, busy, corner spot you see when running to your next train out of Grand Central Terminal (a second location has since opened in Harlem). Don’t have a doldrum commute? Be happy! And don’t worry, there ain’t no FOMO here. We’ll bring the Chula to you. What are the options?

The formats are all classic things one would expect from Mexican: authentic tacos, hearty burritos, healthier bowls and salads, authentic enchiladas, cheesy quesadilla, cozy tortas (mmm, tortas? Yes!)

But, the unexpected? The carne asada is marinated in beer. The veggie filling is hongos y calabacita (mushroom, zucchini, corn, kale, queso fresco). There is chorioqueso which is an amazing marriage of queso fundido, and chorizo. Sounds like a marriage only the Aztec Gods could have dreamt.

Other traditional fillings include azezty grilled chicken and pork preparatio of al “pastor” which is rotisserie pork, marinated in chilies & pineapple. We’ll be bringing this very authentic, very tasty, very “on-the-go” food to you.

Loved by Zagat, NY Times, Am New York.